Kinetica was launched at the end of 2009 with a focus on education, quality and transparency. The key initial focus was a roll-out-phase in the Irish market. Since then Kinetica has launched in the UK and has been successfully established as a leading and innovative sports nutrition brand. We have gained credibility around a host of partnerships with leading teams and associations such as Leicester Tigers, London Irish and Triathlon Ireland. The heritage of the brand is linked to the roots of parent company Carbery Group, which goes right back to the1960s when it started in the dairy production business. Click here to read more about our history. Before the launch of Kinetica, extensive expertise was established in a wide range of nutritional sectors including the area of sports performance. Across different food technology platforms including flavour engineering, application development and nutritional formulation, Kinetica can rely on unrivalled expertise through its parent company. Kinetica has developed exciting products for a wide range of sports nutrition customers, many of which are Whey Protein-based. Drawing on its heritage in Whey Protein production, the core range contains the full spectrum of Whey Protein ingredients. For example Kinetica’s 100% Recovery is aimed at post-training recovery and contains Hydrolysed Whey Proteins (HWP). HWP are produced using specialist enzyme technology, which by breaking the protein into smaller peptides, allows faster absorption than other proteins. More rapid absorption of protein is essential for athletes during the recovery process after intense exercise. The story doesn’t end there in terms of Whey Protein expertise, though. Our products also include Whey Protein Isolate (WPI), which is a specialised protein preferred by athletes and sports nutrition customers alike. WPI is produced using Cross-Flow-Microfiltration processes which increase the protein content by removing minerals, fat and lactose. Kinetica’s range also includes Whey Protein Concentrate (WPC), a high protein ingredient made up of 80% protein and produced using Ultrafiltration technology. All Kinetica’s Whey Proteins are derived from high-quality cheese manufacturing, which in turn is produced from mainly grass-based milk production. Typically, whey is extracted from the cheese-curd process in liquid form, then passes through the Ultrafiltration process, with the production cycle culminating in the spray-drying process to produce a fine powder-like material. From a sensory, solubility and a nutritional standpoint, all Kinetica Whey Proteins are rigorously tested to ensure the highest quality. All Kinetica products are safe and drug screened. Every batch is laboratory drug screened by the HFL to ISO 17025 standards to ensure that we deliver the safest and most dependable sports nutrition products on the market, free from any banned substances.